corporate brand

corporate brand
марк. корпоративная (торговая) марка, общефирменная (торговая) марка* (торговая марка в виде названия компании, используемая для всех товаров компании; часто является дополнением к индивидуальной или семейственной марке)
See:

Англо-русский экономический словарь.

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Смотреть что такое "corporate brand" в других словарях:

  • corporate brand strategy — A brand strategy designed to make a company s name the dominant brand identity for all of its products …   Big dictionary of business and management

  • corporate brand licensing — A form of licensing enabling a firm to rent a corporate trademark or logo made famous in one product or service category to use in a related category …   Big dictionary of business and management

  • corporate brand — /ˌkɔ:p(ə)rət brænd/ noun the overall image that a company presents to the outside world, or the image of it that exists in the minds of its customers, its employees and the public, that encapsulates what it does and what it stands for …   Marketing dictionary in english

  • Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… …   Wikipedia

  • Corporate communications — is defined as communication which goes to all staff. Corporate communications serves as the liaison between an organization and its publics. Organizations can strategically communicate to their audiences through public relations and advertising.… …   Wikipedia

  • Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… …   Wikipedia

  • Corporate design — of the City council of Kehrsatz A corporate design is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all …   Wikipedia

  • Corporate identity — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Corporate branding — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Corporate Branding — Dieser Artikel wurde aufgrund inhaltlicher und/oder formaler Mängel auf der Qualitätssicherungsseite des Portals Wirtschaft eingetragen. Du kannst helfen, indem Du die dort genannten Mängel beseitigst oder Dich an der Diskussion beteiligst.… …   Deutsch Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia


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